MANAGING DIRECTOR, MARKETING
Sydney Hockaday is managing director, marketing at Concorde, where she leads the firm’s integrated marketing strategy across its divisions. She oversees corporate branding, strategic communications, public relations, digital marketing and business development initiatives that strengthen Concorde’s brand, support financial professional growth and elevate the firm’s presence throughout the financial services industry.
Since joining Concorde in 2025, Sydney has led the firm’s comprehensive rebrand, modernized internal and external communications, expanded its digital marketing strategy and launched strategic initiatives designed to enhance advisor engagement, sponsor relationships and recruiting efforts. She works closely with the executive leadership team to develop marketing strategies that align with the firm’s long-term vision.
Prior to joining Concorde, Sydney served as vice president of marketing & compliance at Capital Square, a national sponsor of tax-advantaged real estate investments. During her tenure, she led marketing initiatives supporting more than $7.5 billion in transaction volume and directed the firm’s corporate rebrand in 2019. Her experience spans brand strategy, integrated marketing, compliance communications, event marketing and corporate positioning within the alternative investment industry.
Sydney is an active leader within the financial services community and currently serves as Chairman of the Marketing & Communications Committee for the Alternative & Direct Investment Securities Association (ADISA). In 2026, she partnered with ADISA leadership on the association’s rebrand and was appointed Co-Chairman of the Annual ADISA Conference. She earned her Bachelor of Arts in Public Relations from Virginia Tech.
